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Premier Inn continues winter sports campaign with Emirates Dubai 7’s partnership

24 Nov 2022

** Score thousands of great prizes, including a brand-new bed worth AED5,000 **

** Win season passes with Mr Toad’s ** 

Dubai, 24 November 2022 … Premier Inn MENA is celebrating a great winter of international sport as an official supporter of the 2022 Emirates Dubai 7s, with exciting activations and thousands of giveaways, including the chance to win a full bed set worth AED5,000.

Famous for its warm welcome, superb British hospitality and a great night’s sleep, Premier Inn is giving Dubai 7s visitors the chance to win a brand-new bed, complete with mattress, pillows and duvet. Collect a key card from Premier Inn’s onsite crew on 2 and 3 December and scan the QR code to play ‘Pairs’ – the hotel’s very own 7’s ‘match’.  All participants will win Mr Toad’s dining and discount deals, and automatically be entered into the grand prize draw.

Dubai 7s fans can also score free season passes with Mr Toad’s.  Follow @mrtoadsme on social, tag the friend you’d like to take along and explain why for the chance to win one of five pairs of tickets.  The competition runs from 25 to 27 November, with the winners announced on 28 November.

Simon Leigh, Managing Director, Premier Inn MENA, said: “Premier Inn’s partnership with the Emirates Dubai 7s unites Britain’s biggest – and favourite – hotel brand with the Middle East’s largest sports and entertainment festival, and reinforces our position as the region’s leading destination for sports and leisure related travel and entertainment. Premier Inn hotels in the UAE and Qatar are firm favourites among sports fans, be they overnight guests attending major events like the 7s, or local residents catching their favourite team on the big screen at our F&B venues. With the winter sports and peak travel season now in full swing, we look forward to being part of the world-class sport, live music and fantastic atmosphere that the 7s weekend is famous for.”

Earlier this year, Premier Inn MENA signed legendary England and Liverpool football player, John Barnes, for its 2022/2023 winter football marketing campaign. More sports partnerships, promotions and activations are planned during 2023 and beyond.


Media contact: Rebecca Rees on +971 50 658 7192 or Rebecca.rees@mena.premierinn.com

About Premier Inn

Premier Inn, owned by leading UK hospitality company, Whitbread, has 11 properties in the MENA region. The brand established itself in the Middle East with the opening of Premier Inn Dubai Investment Park in 2008, and now operates seven hotels in Dubai, two in Abu Dhabi and two in Qatar, with more in the pipeline.

Bringing the best of British charm to the region, Premier Inn’s vision is to ensure that every guest – be they staying for one night or on a long-term basis – enjoys the warmest welcome, unrivalled hospitality, hearty food and a great night’s sleep.

Premier Inn has more than 800 hotels in the UK and Ireland, and has recently been named the UK’s top hotel brand in a survey by UK consumers’ champion, Which?, and was voted the number one travel and tourism brand in the UK in YouGov’s annual brand destination rankings for 2022.