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A recent sleep survey conducted by Premier Inn Middle East in collaboration with Silentnight Arabia, UK's most trusted sleep brand, has revealed new insights into the sleep quality and habits of UAE residents. The survey, which polled more than 950 individuals ahead of Sleep Awareness Week from 10 to 16 March and World Sleep Day on 15 March, shows that more than 40% of UAE residents are not getting the right amount of sleep and can improve their sleep quality significantly.

Premier Inn Dubai Dragon Mart has been awarded Chinese-Friendly Hotel of the Year 2023 by Trip.com, in recognition of its tailored and extensive offering to Chinese business and leisure travellers to Dubai.

Premier Inn Dubai Silicon Oasis, the hotel group's second property in the region, is celebrating its 15th anniversary this month. This milestone marks a significant chapter in Premier Inn's ongoing evolution in the Middle East.

Eric Masalawala, our General Manager at Premier Inn Dubai Dragon Mart has been Highly Commended as Young GM of the Year (Under 40) at Hotelier ME’s first edition of the GM Awards.

Premier Inn Middle East has been awarded the Gold Employee Happiness Award for Best Employee Driven Business Change at the Employee Happiness Awards 2024.