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News

From awards and partnerships to new hotel openings and new hires, read all about our latest projects at Premier Inn in the UAE and Qatar.

More than 40% of UAE residents are not getting enough quality sleep

A recent sleep survey conducted by Premier Inn Middle East in collaboration with Silentnight Arabia, UK's most trusted sleep brand, has revealed new insights into the sleep quality and habits of UAE residents. The survey, which polled more than 950 individuals ahead of Sleep Awareness Week from 10 to 16 March and World Sleep Day on 15 March, shows that more than 40% of UAE residents are not getting the right amount of sleep and can improve their sleep quality significantly.

 

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Premier Inn Dubai Dragon Mart wins Chinese-Friendly Hotel of the Year

Premier Inn Dubai Dragon Mart has been awarded Chinese-Friendly Hotel of the Year 2023 by Trip.com, in recognition of its tailored and extensive offering to Chinese business and leisure travellers to Dubai.

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Premier Inn Dubai Silicon Oasis celebrates 15th anniversary

Premier Inn Dubai Silicon Oasis, the hotel group's second property in the region, is celebrating its 15th anniversary this month. This milestone marks a significant chapter in Premier Inn's ongoing evolution in the Middle East.

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Premier Inn Dubai Dragon Mart's Eric Masalawala Highly Commended at the GM Awards 2024

Eric Masalawala, our General Manager at Premier Inn Dubai Dragon Mart has been Highly Commended as Young GM of the Year (Under 40) at Hotelier ME’s first edition of the GM Awards.

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Premier Inn wins Gold Employee Happiness Award for Best Employee Driven Business Change

Premier Inn Middle East has been awarded the Gold Employee Happiness Award for Best Employee Driven Business Change at the Employee Happiness Awards 2024. 

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Premier Inn’s Sleep-tember Sale: a great night of sleep and winter adventures await from AED 180++ per night

Premier Inn Middle East is launching the Sleep-tember Sale starting Wednesday 11 September at 00.01am, offering 30 per cent off on overnight stays in Dubai, Abu Dhabi and Doha until 31 March 2025. Enjoy a great night of sleep with rooms starting from just AED 180++ per night and explore the UAE’s winter attractions. 

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Building Success from Within: Our Commitment to Internal Growth and Development

At Premier Inn Middle East, we're deeply committed to developing talent and fostering growth from within. This is a cornerstone of Premier Inn’s business model which focuses on Trading Brilliantly, Investing in the Business and Profitable Growth. Our inclusive People and Culture strategy prioritises career development opportunities for team members at all levels, empowering them to grow and advance within the organisation.

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