• Home
  • Blog
  • Premier Inn welcomes sports fans this winter

Premier Inn gears up for a winter of sport in the Middle East

04 Sep 2023

Premier Inn is gearing up for a winter of sport, by preparing a warm welcome for teams and fans heading to the biggest events in the Middle East.

We know a great night’s sleep is important for sports teams and fans alike. With our super comfy beds and great locations near the Middle East’s circuits and stadiums, you can rest easy before your next big event.

Fuel your day with our legendary all you can eat breakfast, as you hop on our free shuttles to zip around the city. Our great locations mean you’re never far away from where you need to be. Some of our hotels in Dubai, Abu Dhabi and Doha are connected to metros, malls and airports – so you can move from A to B for less.

Race home to Premier Inn after a long day (or night) in the city, and relax at our pools or coffee shops. Enjoy a bite to eat with friends and family at Mr Toad’s Pub and Kitchen, where you can watch live sports on our big screens, and get behind your team.

At the end of the day, dive in to your super comfy bed, with a choice of pillows and draw the black-out curtains for a good night’s sleep, guaranteed.

Pictured: Marcos Ortiz, Noah Kemble and James Emslie from the Limitless Speed Racing Team

Motoring Ahead

This year, Premier Inn helped a group of young entrepreneurs from Dubai’s Victory Heights Primary School cross the line with the design, build, marketing and testing of their miniature racing car. 

Formula Ethara, a UAE schools project led by the organisers of Formula 1 Abu Dhabi Grand Prix and Yas Marina Circuit, is designed to educate youngsters how business works in the real world. Participants have to design a car, come up with a team identity and find sponsorships, before presenting their business case and car concept to judges from Yas in Schools. Read more here.

Premier Inn has shared the Limitless Speed team’s winning journey in a video, covering the youngsters progress from their initial pitch to first place on the racetrack.

Whether you’re in town for Formula 1 racing, heading to the pitch for Dubai Rugby 7s or want to watch your team in action, you can rest easy at Premier Inn hotels in Dubai, Abu Dhabi and Doha.