At Premier Inn Middle East part of the Emirates Group and Whitbread family, we care about our teams, our communities and our planet. That’s why being a Force for Good is at the heart of everything we do.
We believe this is a shared responsibility across our business with everyone playing their part; team, guests, suppliers and partners. From working towards net zero carbon and supporting the life-changing work of World Vision to combat childhood poverty, to investing in our team members development and their wellbeing.
Together we use the strength of our brand and culture to create change for the better to help tackle the greatest issues of our time.
Opportunity is all about our people and our aim is to set our team members up for success. We want everyone to be proud to work for Premier Inn Middle East and to feel part of a supportive workforce and our guests to feel welcomed.
We believe that diverse teams create stronger, more successful workplaces. We are committed to fostering an inclusive environment that reflects the rich mix of nationalities and cultures in the UAE. By championing equal opportunities for all, we ensure that every team member—regardless of nationality, background, or gender—feels valued and respected.
Whether you're working with us or visiting our hotels and restaurants, our sites are welcoming spaces, made possible by our friendly team members and accessible facilities. We take pride in making every guest and colleague feel at home.
We’re committed to investing in our people by providing meaningful career opportunities and a supportive environment where everyone can thrive. We strive towards filling 80% of our promotional opportunities internally, ensuring our team members have clear pathways to grow and succeed.
As an expat community, we recognize the importance of feeling at home, which is why we provide high-quality accommodation and support flights home, helping our team members stay connected with their families. Our annual Moon and Stars Awards celebrates outstanding contributions, and with a strong focus on engagement, we are dedicated to fostering a workplace where every team member feels valued, motivated, and empowered.
We want to ensure that everyone we work with feels welcome at Premier Inn. By listening to our team members, we’re able to effectively support their physical and mental wellbeing
Our team wellness programme includes: Wellness Winters featuring, walks, hikes and outings that allow team members to explore areas of the region and healthcare sessions such as eye tests and cancer awareness workshops.
We also participate in the Dubai 30x30, we have cricket each year I think, and we have shared support centre where help can be reaches if needed, we also provide great medical insurance cover to each team member which supports them while they are away from home.
We have 11 hotels across the Middle East and each one is part of both its community and the global community. We pride ourselves on playing an active role in these communities through volunteering and supporting local initiatives.
Part of the community
Giving back to the local community is at the heart of our Force for Good programme, we’re involved in many worthwhile initiatives including:
- Blood donation drives for local hospitals
- Ramadan meal box deliveries
- Hotel pool days for the Abu Dhabi Autism Centre children
As well as the local community, we’re keen to support the wider - global community where many of our team members and guests are from.
We’ve been proudly supporting World Vision
combat childhood poverty since 2021. Each of our 11 hotels sponsor a child, helping them gain
access to education and healthcare, as well as funding their family festive meals, back to school supplies and ensuring each child receives a gift on their birthday.
Caring about customers
We want to ensure our guests have the best possible experience and value their feedback. We collect feedback from every guests’ stay and strive for continuous improvement.
Our guests also play an important part in the success of our sustainability initiatives, that’s why we’ve taken the opportunity to survey our guests to find out
Check out the results here (insert sustainability survey results PDF)
We recognise the responsibility we have to protect the environments and communities in which we operate, which is why we have industry leading targets across our programme to reduce our impact on the environment and respect the human rights of workers across our value chain.
We’re proud to have been awarded the Dubai Tourism - Dubai Sustainable Tourism Stamp Award
We strive to source ethically, sustainably and locally wherever possible.
We’re proud to work with partners that follow the same values, from our new Premier Inn beds by Silentnight which feature a mattress component made from 320 recycled water bottles and to our in-house coffee company Costa whose coffee beans are sustainably sourced, and Rainforest Alliance accredited.
Assessing and actioning our impact on the environment is critical so that the next generation can enjoy the planet in years to come. We recognise our responsibility to take action and drive change. That’s why our key focus is to save energy, reduce water consumption, reduce waste to landfill and strive towards achieving Net Zero 2030.
We’re proud to have implemented these features to ensure greener more sustainable hotels:
- Solar panels
- Greywater recycling systems
- rPET water bottles
- LED lights
- Dual flush systems
- Keycard controlled ac and lighting to rooms
- Waste segregation to reduce waste to landfill
- Recycling cooking oil to turbo diesel
- Linen recycling
We’re committed to making a positive difference to the natural environment and communities we operate in.
From participating in initiatives that aim to preserve the natural environment such as beach clean-ups, turtle rehabilitation projects, mangrove planting and many more, our team members are a true Force for Good.
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