A recent sleep survey conducted by Premier Inn Middle East in collaboration with Silentnight Arabia, UK's most trusted sleep brand, has revealed new insights into the sleep quality and habits of UAE residents. The survey, which polled more than 950 individuals ahead of Sleep Awareness Week from 10 to 16 March and World Sleep Day on 15 March, shows that more than 40% of UAE residents are not getting the right amount of sleep and can improve their sleep quality significantly.

Premier Inn Dubai Dragon Mart has been awarded Chinese-Friendly Hotel of the Year 2023 by Trip.com, in recognition of its tailored and extensive offering to Chinese business and leisure travellers to Dubai.

Premier Inn Dubai Silicon Oasis, the hotel group's second property in the region, is celebrating its 15th anniversary this month. This milestone marks a significant chapter in Premier Inn's ongoing evolution in the Middle East.

Eric Masalawala, our General Manager at Premier Inn Dubai Dragon Mart has been Highly Commended as Young GM of the Year (Under 40) at Hotelier ME’s first edition of the GM Awards.

Premier Inn Middle East has been awarded the Gold Employee Happiness Award for Best Employee Driven Business Change at the Employee Happiness Awards 2024. 

Premier Inn Middle East is launching the Sleep-tember Sale starting Wednesday 11 September at 00.01am, offering 30 per cent off on overnight stays in Dubai, Abu Dhabi and Doha until 31 March 2025. Enjoy a great night of sleep with rooms starting from just AED 180++ per night and explore the UAE’s winter attractions. 

At Premier Inn Middle East, we're deeply committed to developing talent and fostering growth from within. This is a cornerstone of Premier Inn’s business model which focuses on Trading Brilliantly, Investing in the Business and Profitable Growth. Our inclusive People and Culture strategy prioritises career development opportunities for team members at all levels, empowering them to grow and advance within the organisation.

Premier Inn Middle East's Sustainability Survey reveals Strong Environmental Awareness among Travellers and Need for Enhanced Sustainability Education in Hotels.

Arabian Adventures, a leading UAE-based destination management company, tour, and safari operator, is partnering with Premier Inn Middle East, the UK’s largest hotel brand with 11 hotels located across Dubai, Abu Dhabi, and Doha. The partnership will provide the hotel chain’s over two million annual guests with easy access to top UAE experiences both in-property and online at premierinn.ae.