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H.H. Sheikh Ahmed bin Saeed Al Maktoum officially opens Premier Inn Dubai Al Jaddaf

11 Mar 2019

Premier Inn welcomes H.H. Sheikh Ahmed bin Saeed Al Maktoum

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group, has officially inaugurated Premier Inn Al Jaddaf today, the 7th property for Premier Inn within the UAE.

During the opening ceremony, His Highness unveiled a plaque to mark the occasion and toured the guest rooms, restaurants, and public areas. The event was also attended by Gary Chapman, President Group Services & dnata, Emirates Group, Adam Nicholls, Managing Director Premier Inn Middle East and other senior officials.  

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group, said: “Dubai continues to be one of the most visited destinations, attracting millions of business and leisure travellers from every part of the world. Since the opening of its first hotel in 2009, Premier Inn has established a strong presence with its consistent services, and excellent value proposition, contributing to the rich variety of hospitality options in Dubai. Offering the same high quality product and affordable prices, we are sure that this modern, conveniently located and well-equipped hotel will be as popular as the other six facilities in its UAE network.”

Adam Nicholls, Managing Director of Premier Inn Hotels Middle East, said: “We’re really pleased to add Premier Inn Dubai Al Jaddaf to our portfolio, our strongest proposition in the UAE and our largest hotel in the region. Dubai is a city that continues to grow, and our investment into the region doesn’t stop here, with further hotel openings on the horizon. We’re continually looking at ways to enhance our guest experience, to offer a market leading product and provide a proposition that represents excellent value for money.”


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A joint venture between Emirates Group and Whitbread, the flagship property signals a new era for Premier Inn Middle East, with greater emphasis on guest experience alongside convenience for mid-market business and leisure travellers. The partnership strongly supports the Government of Dubai’s Tourism vision to offer high standard accommodation, catering to all categories of visitor, and achieve its goal of welcoming 20 million visitors by 2020.

As the UK’s top-rated hotel brand, Premier Inn has been a part of the UAE’s growing hotel industry for 10 years, having opened its first hotel in Dubai Investments Park in 2008. Offering the most rooms outside of the UK, the brand is committed to expanding its portfolio further in the region within key business hubs.

Premier Inn Al Jaddaf offers a mixed inventory of spacious guest rooms from double occupancy to those which can accommodate a family of up to four. The 389 stylish rooms come with a working desk space and Premier Inn’s signature Hypnos bed paired with a pillow menu and black out curtains fulfilling the hotels’ brand promise of a guaranteed good night’s sleep. Remaining true to its heritage, the new hotel utilises contemporary design while embracing British charm and local culture.

The new property provides dining options catering to all tastes. Nuevo, the all-day dining restaurant invites guests to enjoy dishes from around the world including the famous “All You Can Eat” breakfast whilst Mr. Toad’s delivers a traditional British pub welcome serving a hearty British menu. Resident Costa Coffee completes the offering.

Leisure facilities include a gym with a variety of equipment and a stylish rooftop swimming pool featuring a gazebo seating area and panoramic views of the Al Jaddaf area.

Ideally located in the city’s up and coming cultural district of Al Jaddaf, the new hotel is just 10 minutes away from Dubai International Airport and the cities major business districts; World Trade Centre, Dubai International Financial City, Dubai Healthcare City, and is less than 1 km away from the nearest metro station.

The hotel group has announced a special opening offer of AED 99 which can be booked exclusively on the official website 3 days ahead of the preferred stay date and is valid for stays until 30th September 2019.