Premier Inn celebrates 15 years of growth, diversity and success in the Middle East this month – and continues to check out new opportunities for expansion in 2023 and beyond.
Britain’s biggest hotel brand, which debuted in the Middle East with the opening of Premier Inn Dubai Investments Park on 8 April 2008, now has 11 hotels in the UAE and Qatar, with more in the pipeline.
Premier Inn is marking the occasion with prizes and special deals, including 15 free room nights to be won on Instagram, and a flash sale with 30 per cent discount on summer hotel stays booked on the anniversary weekend (8/9 April 2023) with discounted rates starting from just AED95++ per night. T&Cs apply.
Pictured: Premier Inn Middle East's longest serving team members. L-R; Devanand Botharaj, Janaka Kalansuriya, Faith Wanza, Luisa Capillo, Bikash Saraf, Anna Dalusung, Abdullah Al Numan, Khader Abdul Pathayappurayit, Waheed Zaman. Front L-R; Suman Sijapati, Sigrid Limpin.
Simon Leigh, Managing Director, Premier Inn MENA, said: “The Premier Inn brand has gone from strength to strength since its arrival in the Middle East 15 years ago. Back then, we stood proud as the only hotel at Dubai Investments Park, which is now one of Dubai’s most prominent residential, commercial and industrial zones. Over the last 15 years, Premier Inn has evolved to become the Middle East’s hotel brand of choice for high quality, high value accommodation. We thank our stakeholders, guests and talented team members who are pivotal to Premier Inn’s Middle East success story, and look forward to marking more key milestones in the next 15 years and beyond.”
Bikash Kumar Saraf, Group Finance Director at Premier Inn, is part of the team that launched the Premier Inn brand in the region in 2008. He said: “In 2006, mid-scale hotels in Dubai were scarce, with luxury brands dominating the market. As part of a strategy to increase hotel inventory and diversify the options available to tourists, Emirates teamed up with the UK’s leading hospitality brand, Whitbread to bring Premier Inn to Dubai. Two years later, Premier Inn Dubai Investments Park proudly opened for business.”
Premier Inn MENA’s second hotel, at Dubai Silicon Oasis, opened in 2009, followed by Premier Inn Dubai International Airport in 2010. The brand launched in Abu Dhabi in 2011, and in Qatar in 2017. It’s newest property, Premier Inn Dubai Barsha Heights marked its first anniversary last month.
Simon Leigh added: “Premier Inn is renowned for its warm welcome, unrivalled British hospitality, hearty food, great leisure facilities and a restful night’s sleep. The result: consistently high occupancy levels, guests that return time and time again, rave reviews and superb ratings on Trip Advisor. In 15 short years, our brand has become deep-rooted in the region, and we are firmly committed to further expansion here.”