At Premier Inn Hotels in the Middle East, we are working on updating our look to evolve our brand and improve our guests’ experience.

We’re refreshing our lobbies, bringing our British charm to the Middle East. Whilst staying true to our brand, we’ve embraced our quirks and injected a little cheekiness to the interior, with some nods to our British heritage.

Adam Nicholls, Managing Director of Premier Inn Hotels Middle East, said: “We have taken ideas from Premier Inn properties in the UK and Frankfurt, and developed the ideas for our guests here in the Middle East, investing and evolving our product.”

Our properties in Dubai Investments Park, Silicon Oasis and Dubai International Airport will all be refurbished this winter, with a refreshed look awaiting the arrival of our guests.