15 April 2024

A recent sleep survey conducted by Premier Inn Middle East in collaboration with Silentnight Arabia, UK's most trusted sleep brand, has revealed new insights into the sleep quality and habits of UAE residents. The survey, which polled more than 950 individuals ahead of Sleep Awareness Week from 10 to 16 March and World Sleep Day on 15 March, shows that more than 40% of UAE residents are not getting the right amount of sleep and can improve their sleep quality significantly.

15 May 2024

Premier Inn Dubai Dragon Mart has been awarded Chinese-Friendly Hotel of the Year 2023 by Trip.com, in recognition of its tailored and extensive offering to Chinese business and leisure travellers to Dubai.

28 May 2024

Premier Inn Dubai Silicon Oasis, the hotel group's second property in the region, is celebrating its 15th anniversary this month. This milestone marks a significant chapter in Premier Inn's ongoing evolution in the Middle East.

30 May 2024

Eric Masalawala, our General Manager at Premier Inn Dubai Dragon Mart has been Highly Commended as Young GM of the Year (Under 40) at Hotelier ME’s first edition of the GM Awards.

12 June 2024

Premier Inn Middle East has been awarded the Gold Employee Happiness Award for Best Employee Driven Business Change at the Employee Happiness Awards 2024. 

09 September 2024

Premier Inn Middle East is launching the Sleep-tember Sale starting Wednesday 11 September at 00.01am, offering 30 per cent off on overnight stays in Dubai, Abu Dhabi and Doha until 31 March 2025. Enjoy a great night of sleep with rooms starting from just AED 180++ per night and explore the UAE’s winter attractions. 

22 September 2024

At Premier Inn Middle East, we're deeply committed to developing talent and fostering growth from within. This is a cornerstone of Premier Inn’s business model which focuses on Trading Brilliantly, Investing in the Business and Profitable Growth. Our inclusive People and Culture strategy prioritises career development opportunities for team members at all levels, empowering them to grow and advance within the organisation.

22 October 2024

Premier Inn Middle East's Sustainability Survey reveals Strong Environmental Awareness among Travellers and Need for Enhanced Sustainability Education in Hotels.

21 November 2024

Arabian Adventures, a leading UAE-based destination management company, tour, and safari operator, is partnering with Premier Inn Middle East, the UK’s largest hotel brand with 11 hotels located across Dubai, Abu Dhabi, and Doha. The partnership will provide the hotel chain’s over two million annual guests with easy access to top UAE experiences both in-property and online at premierinn.ae.

27 November 2024

The Dubai Barsha Heights bar scene is heating up as Lillie’s Pad opens its doors on the 10th floor of Premier Inn Dubai Barsha Heights. This hidden oasis combines British charm with New York rooftop vibes, offering a perfect escape in the heart of the city.

18 December 2024

Premier Inn Dubai Dragon Mart, the ninth property in the group’s regional portfolio, proudly celebrates its fifth anniversary this month. This milestone reflects Premier Inn’s continued growth and success in the Middle East, as the brand sets its sights on further expansion, with Saudi Arabia next on the horizon. 

22 January 2025

Flash Sale with rooms from AED 239

13 February 2025

Vote for Premier Inn MENA in Best Budget Hotel Brand Middle East and more!

17 February 2025

Sleep Survey Insights support Premier Inn’s New Style Rooms Launch across the Middle East

03 March 2025

Premier Inn is celebrating a significant sustainability achievement, with Premier Inn Dubai Al Jaddaf and Premier Inn Dubai Ibn Battuta Mall both receiving the prestigious Bronze Dubai Sustainable Tourism Stamp (DST) in the second cycle of Dubai Department of Economy and Tourism’s (DET) sustainability initiative.

18 March 2025

MoU will see DET and Premier Inn collaborate on marketing initiatives, product development and training programmes. Partnership aligns with the goals of the D33 Agenda to further consolidate Dubai’s position as a
leading global city for business and leisure.

28 April 2025

In alignment with the UAE Green Agenda 2030 and shared sustainability goals, Premier Inn Middle East and The Digital Hotelier have signed a strategic digital partnership across the GCC.

29 April 2025

Premier Inn Dubai International Airport has been awarded Best Airport Hotel in the Middle East at the prestigious Business Traveller Middle East Awards 2025.

25 April 2025

Team members from Premier Inn Middle East, in collaboration with Emirates Leisure Retail (ELR), participated in the 18th Emirates Physical Fitness Championship for People of Determination organised by the Emirates Autism Centre.

08 April 2025

Premier Inn Middle East, a joint venture between Emirates Group and Whitbread, has launched its new Book Direct campaign, marking a major milestone in the brand’s digital evolution.